There's something about Fashion East that manages to get us really excited, season after season. Maybe it's the fresh talent on offer, maybe it's the enthusiasm of fashion's fairy godmother and girl-behind-the-initiative, Lulu Kennedy – whatever it is, the excitement never fades, and as we took our seats for SS12, we knew we were in for a treat.
First down the catwalk was Portuguese design duo Marques' Almeida. Their deconstructed aesthetic was set in bleached-out denim, raw edged and simple. Boxy tunics in outsized proportions were reminiscent of 1990s street culture and youth in all its glory. Body-skimming tops in translucent neutrals lent a softer edge to the denim utility, while frayed edges and crumpled fabrics helped the whole collection to feel delightfully, effortlessly undone.
As the opening bars of Girls on Film wound their way out of the sound system, we clapped eyes on James Long's first look. A high-glam mix-up of snake print, metallics and luxe glitter knitwear, it to combine late 70s chic with a dash of over-the-top opulence. There were hero jackets and jewel-encrusted collars, fine knits with and metallic layers; we spied a waist-high jewelled peplum and a demure pleat-look skirt that will definitely make their way into our wardrobes come summer!
Last but not least, Maarten van der Horst's SS12 collection came into view. A playful take on holiday dressing, his heavily printed two-pieces came boxy and cut loose – rich in colour and unashamedy cool. Tuxedo jackets were ruffled down the back, frilled bikini shapes adorned the front of tops and cute pastel shaded suits looked fresh for the season ahead. If this is the way style's headed – we can't wait to get going!