This month we've hopped over The Pond to chat to Diana Tran, who is a personal shopper at Topshop Chicago. She spoke to us all about her job and the benefits of our free Personal Shopping service, plus offered her advice on the best pieces to buy now and wear next season.
Personal Shopper @ Topshop Chicago
How did you become a Personal Shopper at Topshop?
I loved the brand and a good friend of mine recommended me for Personal Shopping to a person she knew in the company.
What do you love about your job?
I love meeting new people everyday, helping them build their wardrobe and developing their style.
How would you describe your style?
What should we buy & wear now to take us through to next season?
A denim jacket. A great fitting basic denim jacket will be perfect over dresses for summer and transition into a great casual throw-on for the fall.
Any tips on what we can expect from the new seasons trends?
Prints, prints, prints! If you're not comfortable wearing a strong print on a large scale then mix it in slightly to your basics. Throw on a printed bralet under a denim jacket or blazer or do a printed blazer with a little black dress.
What are you most looking forward to wearing next season?
Jackets! I love layering pieces and I cannot to wait to start buying fall jackets!
Who are your fashion icons?
Christine Centenera, Emmanuelle Alt, and Kate Moss
If you could ransack anyone’s wardrobe, who’s would it be?
Definitely Christine Centenera – the woman can do no wrong. She does a twist with simple pieces and makes it interesting.
Your current favourite Topshop collection?
Belief. Everything just reminds me of something I would wear to music festivals and I love festival wear.
What are your favourite five key pieces for SS12?
– Asymmetrical T-shirt Tunic. This top has a great asymmetrical cut. It could be belted at the hips with a simple skinny belt, or paired with a pair of cutoff denim shorts and boots for a casual chic outfit.
– Burnout Low Armhole Vest. This top is comfortable, flattering, and comes in a ton of great colors. They can be worn over a fitted dress, paired with a pair of fancy joggers and heels or worn with shorts and tennis shoes.
– American Flag Denim Jacket. I am obsessed with stars and Americana prints right now and this jacket is super fun and cute to wear.
– MOTO Bleach Denim Hotpants. Simple denim shorts to go with everything this summer.
– Premium Beaded Detail Cami. Usually overly sequined and flashier pieces are not my style but I love this cami paired with a pair of leather shorts for summer.
What piece do you always come back to, season after season?
Basic v-neck black tees. They are classics and they look great on everyone.
What’s your secret style trick?
Take a picture of yourself or have a friend take a picture of you in the outfit you are planning to wear. It’s a lot easier to see how to tweak your outfit accordingly from looking in a picture than in a mirror.
What’s the style rule you live by?
Flatter your best features. If you have great legs then rock some short shorts. If you have great collar bones then wear spaghetti straps and strapless tops. To really make a style or trend look spectacular it’s best to wear it in a way to show off your best qualities.
What’s your fashion weakness?
Leather jackets. I have about 20 in my closet currently and cant get enough!
What’s your favourite Topshop Make Up product?
Topshop bronzer. Gives a great glow without the shimmer and orange-ness most bronzers have.
What’s your first memory of Topshop?
Walking into the shoe department and seeing all the shoes glowing from the lit walls.
Where’s your favourite place to go shopping where you live? (shops, areas etc.)
I live in an area in Chicago called Wicker Park and there are some of the greatest boutiques and shops around there.
What would your best night out involve? (People, places etc.)
A night of drinks at the Pump Room with my friends or sitting on the outdoor patio of Big Star.
Where do you like to relax on a Sunday where you live?
Any rooftop or patio bar is amazing during summer in Chicago.
Why should someone book a personal shopping appointment with you?
I love developing a wardrobe for clients that best fits their lifestyle and personality. Clothing and style is very personal to a lot of people and it is an honor to get a glimpse into that and also turn them onto style they would also never think to try.
What’s great about the personal shopping service?
Personal Shopping is great because Topshop has so many amazing pieces and we help focus all those pieces into outfits and make them work for you as an individual. Plus we make shopping fun and you’ll feel like you are trying on clothes in your own home!