This month we caught up with Rosie Morrison, a personal shopper from our Knightsbridge store to bring you another insightful glimpse into the world of Topshop HQ. Read on to find out Rosie’s London Fashion Week highlights, which pieces she’s currently coveting for AW12 and just how she landed her dream job…
What were your stand out shows this London Fashion Week?
Topshop Unique has to be the stand out for me – it just looks effortless and a real move on from the AW12 collection that I’m wearing now. The Burberry show was also amazing. It’s such an iconic British brand, one that I have grown up with and yet it’s still fresh; take all the models wearing the Macs at the end for example – a real fashion moment.
Your favourite trends on the catwalk?
The minimal look – it’s easy, carefree and great for the warm weather, which we will hopefully have next summer!
Your favourite trends off the catwalk?
London does street style like no other city. The buzz that surrounds the shows and the bloggers can be just as inspiring as the shows themselves and it’s always great to see real people wearing the current trends in their own way. The JW Anderson for Topshop collection really came to life for me this Fashion Week, everyone from Alexa Chung to Daisy Lowe was wearing it!
How did you become a personal shopper at Topshop?
Since leaving school I have always worked in fashion retail – I went to uni and studied Retail Management, and despite the fact that lots of my friends have gone into merchandising or buying I have always been happiest when dealing with customers. After running an independent lingerie boutique in Glasgow I moved to London and applied for the role at Topshop and got it! This truly is my dream job though – to work for such a desirable brand with so much choice, I really feel that everyone can benefit from the service.
What do you love about your job?
Meeting new people and changing their perception of themselves. I was originally trained in bra fitting and know that the right size can completely change your body shape; it was a massively rewarding job. Being a personal shopper at Topshop is the same – it’s amazing the way clothes can make you feel and the confidence a great outfit can give you.
So why should we book a personal shopping appointment with you?
I love what I do and can hopefully make sure that you feel your wardrobe works for any occasion. There is so much choice in Topshop and the personal shopping service means that you can find the pieces that suit you, in a peaceful stress free surrounding.
How would you describe your style?
Eclectic – I’m constantly influenced by my surroundings and the people I meet.
Who are your fashion icons?
My granny Betty is my fashion icon – she is impeccable and known for her hats! Having studied fashion in Paris she always put her own twist on things and there is nothing like borrowing something of Betty’s. Even at 97 she still had long red hair and impeccable make up. Growing up reading her copies of Vogue and Tatler and listening to her stories has had a massive impact on me and I have definitely inherited her expensive taste if nothing else!
If you could ransack anyone’s wardrobe, who’s would it be?
My granny Betty’s or my mums. They have both invested in timeless pieces and have looked after their clothes well so they have stood the test of time.
Which is your current favourite Topshop collection and why?
It’s so difficult to say – there are elements from all the collections that I like at the moment. For day, I like Factory Girl as there are so many great little jackets and skirts for work, not to mention the tartan trousers, but for evening I would sway towards Sensationalist as it’s a bit edgier and darker with lots of great studded and embellished pieces.
What are your favourite five key pieces for this season?
My favourite thing to wear right now is the Tuck Waist Maxi Dress by Boutique as it’s so versatile – I always pair it with studded flats for day or ankle boots for evening and it looks great with a statement necklace. I’m a sucker for black so the Peacock Jacket by Boutique is a great way to inject some colour into my wardrobe and I love the gold Sequin T by Unique too, it’s perfect for dinner or drinks!
Studs are a big trend at the moment – I loved them on everyone else but was always unsure how to incorporate them into my own wardrobe, that is until I saw the Aggro Gold Studded Boots… they’re amazing! I won’t be taking them off all winter and will definitely be wearing them with my failsafe Jamie Jeans.
What’s your secret style trick?
Always plan ahead, it means you won’t be rushing around at the last minute scrambling for something to wear.
Do you have a style rule you live by?
Always try something on that you wouldn’t normally go for – its funny how the things that look bad on the coat hanger can look amazing on!
What’s your fashion weakness?
A classic black dress, it’s the piece I always go back to season after season. I love unusual pieces of jewellery too and am always on the hunt for something a little bit different – at the moment I’m obsessed with Dominic Jones and Pamela Love.
What’s your favourite Topshop Make Up product?
The Gel Liner in Ink – it’s so much easier than using a liquid liner and gives a more defined line.
What’s your first memory of Topshop?
Dragging my mum there on a Friday after school and making her wait while I spent forever in the changing rooms. The tables have turned now though as she’s become my customer and I have to wait while she tries things on!
Where’s your favourite place to go shopping in London?
Liberty of London is my favourite place to browse – they have such an amazing selection of brands set in the most amazing surroundings.
Where do you like to relax on a Sunday where you live?
I live near Chatsworth Road in East London and there’s a farmers market there on a Sunday, so I am spoilt for choice when it comes to breakfast. After that, a stroll to Hackney Downs followed by a coffee and flick through the Sunday Times Style Magazine would be the perfect way to relax.